Asylum.

One of my favorite Alexander McQueen's fashion show is the Asylum ( spring/summer 2001 collection ). McQueen seated the audience around a giant mirrored box, making members of the audience brilliantly uncomfortable as they had to sit confronting their own reflections for some time before the show started. The discomfort for the audience members only got worse, however, when the show began and the box turned transparent, revealing a troubling ‘padded cell’ mental asylum set inside. Models walked inside the box, including Kate Moss and Erin O’Connor, showing off a truly extraordinary collection. The show ended with the shocking tableau of a large, naked model, reclining on a couch with a breathing tube sticking out of the mouth of her masked face.







“Ha! I was really pleased about that. I was looking at it on the monitor, watching everyone trying not to look at themselves. It was a great thing to do in the fashion industry — turn it back on them! God, I’ve had some freaky shows.” – McQueen on forcing his audience to stare at their own reflection for over an hour

( Photos & Information sources: http://bit.ly/bpyC6N )